We love colorful Wordpress themes and blog designs. But do we take time to think how color can influence our blog success? The choice of a blog theme color can effect:   

• your visitors` participation (by attracting their attention);
    
• your brand awareness (by sticking into memory);
    
• your brand positive or negative associations (by boosting memories of what people like/dislike), etc.

Color branding has always been in focus of marketers` attention and research. This simple table will outline which effect a color can make on your blog audience:

GROUP	COLOR	ASSOCIATIONS	NATURE OF ASSOCIATIONS	RECOMMENDED FOR
cool (calming)	Blue	secure and trustworthy	sky (therefore universally liked)	business related websites (e.g. banks)
	Green	wealth (deep green)	money ( the color of success )	finance related websites (e.g. Forex related)
		calming (light green)	trees, spring	entertainment and leisure related websites
warm (exciting)	Red	grabs attention and makes you energatic(by activating your pituitary gland)	power (e.g. red carpet)	eye catching logos,  calls to action
	Yellow	optimism	sun	attention grabbing (esp. using it in contrastwith other color)
	Pink	energy (hot pink)	feminine color	products for young women
		romantic (lighter pink)		products for girls
	Orange	cheerful	citrus fruit	kids` websites
neutral	Black	powerful	absence of color	expensive products
	White	simplicity and purity (catches the eye)	numerous (from brides to hospitals)	health related products