Posted on : September 08, 2008
Views : 416
Article Font Size :
I have already posted on overall color branding theory; so this time I will touch upon some
niche influence on your blog color choice.
Color choice in your blog theme may be determined by
a niche you are targeting. Of course, there is no clear line between using
some specific color for a vertical worldwide. For an instance, ‘red’
associated with debt and crisis in the US (e.g. it denotes a drop in
stock prices) and hence avoided in ‘finance’ niche, has quite opposite
associations in Eastern Asia where it is used to denote a rise in stock
prices. Still some more or less general (at least those that are true for both USA and Europe) color associations exist:
| COLOR | Auto/Transport | Beauty | Business | Adult | Gambling |
| Blue | | Yes (strong association with clean calm water) | Yes (security) | No (indicates lack of experience) | No (denotes calming tranquility) |
| Green | No (unlucky color in Europe and US) | Yes (associated with nature, life and growth) | Yes (association with US dollars and safety) | | |
| Red | Yes (sexy, speedy, high energy, and dynamic) | Yes (associated with energy) | No (associated with debt) | Yes (denotes sexuality; e.g. red light district) | Yes (encourages people to take risks; also paired with yellow) |
| Yellow | Yes (associated with taxi or a school bus) | | No (associated with dishonesty, cowardice,egoism, betrayal) | No (associated with children) | Yes (when paired with red) |
| Pink | Yes (cars for women) | Yes (associated with young girls and youth) | | Yes (=feminine) | |
| Black | Yes (denotes prestige and luxury (e.g. black limousines)) | No (associated with death) | Yes/No (denotes prosperity, e.g. in the black but has some clear associations with something `bad` and `illegal`) | Yes (denotes sexuality) | Yes (associated with prosperity) |
