Link Building Tip: Build Backlinks to Internal Pages Too
When looking for backlinks, don’t just stick to one set of keywords and one URL.
But, when commenting, we can get stuck in the ritual of using the same keywords for our name … probably our main keyword. We also can get stuck in building links to only our main index page, and not to various pages throughout our site. I am guilty of this for sure.
But, it’s not maximizing the benefit we can get to our site. So, here are a few of the reasons it is necessary to build links with different keywords and to different pages on your site, not just the index:
1) Your inner pages may be more relevant to a certain page you’re commenting on.
I often live by the motto… “Any link is a good link.” But, not every link is a GREAT link, and some only give just a little bit of a boost, nothing much to make any type of difference. If you have a post about dofollow blogs search engines on your dofollow blog, and I go and comment on that blog with my main index page, I’ll get SOME relevance, but not too much. But, if I leave a comment with the Dofollow Diver URL, then I’ll have much more relevance and the link will be worth a lot more, even though it’s the same page, one link is just a lot more relevant. When commenting on a post, think about what the most relevant blog post of yours is, and use that to comment with.
2) Linking only to your homepage doesn’t look natural.
Yah, a majority of the times, when people link to your site, they link to the homepage of your site… but NOT always. But, if you are always using your main index URL when commenting, that won’t look natural. Instead, mix it up… in addition to the relevance reason above, the diversification effect will also help you. It will help you to rank for some longer tail keywords that you may or may not be targetting.
You should probably aim for about 75% to your main index page, and about 25% to your internal pages. These aren’t hard numbers, and you need to experiment with what works best for you.
3) More organic traffic.
Ultimately, the main goal of building links, is to increase search engine traffic. But, the more links your page is on, the more exposure you have from people wanting to click on those links. To use the example from the first point, if I am commenting on a blog post about dofollow blogs, and I comment with the Blogology.com URL, then yah, some people might click through, but not too many.
But, if I comment and use the name “Get Free Traffic” people who are at the blog post looking for “Free Traffic” may very well click through on my comment URL, giving me more visitors, more subscribers, and more people able to click on ads, ultimately meaning more money for me.
So when commenting, and posting your URL somewhere, don’t just use your main index page, use the most relevant page on your site, and then use that to post the link, in order to increase your search engine rankings, in order to make it look more natural, and to ultimately drive more traffic to your site.